Kick Game is one of the UK's premier destinations for exclusive, rare, and collectable sneakers from brands like Nike, Jordan, Yeezy, and Off-White.
Live Demo
E-commerce platforms, especially in the luxury sneaker market, require exceptional attention to detail. Every element—from product photography presentation to smooth checkout flows—must inspire confidence and desire. Kick Game represents modern e-commerce at its best, with a sleek, minimalist design that puts products front and center while maintaining sophisticated functionality.
Cloning Kick Game's interface challenged me to think about product discovery, visual merchandising, user trust, and conversion optimization. Unlike content-focused sites, e-commerce requires balancing aesthetics with functionality—beautiful product displays must also facilitate quick decision-making and seamless purchasing.
I built the Kick Game clone using modern web technologies optimized for e-commerce performance:
The architecture emphasizes component reusability and clean separation of concerns. Product cards, navigation elements, filters, and cart components are all independent modules that can be composed together to create different page layouts efficiently.
Product Grid Layout: The main shopping interface displays sneakers in a responsive grid that adapts from four columns on desktop to two columns on tablet and a single column on mobile. Each product card features high-quality product images, brand name, model name, price, and quick-view functionality—all styled to match Kick Game's premium aesthetic.
Advanced Filtering System: Users can filter products by brand (Nike, Adidas, Jordan, Yeezy), size, price range, and category (sneakers, apparel, accessories). The filter sidebar provides intuitive controls with checkboxes and sliders, updating the product grid in real-time without page refreshes.
Product Detail Pages: Individual product pages showcase multiple product angles with an image gallery, size selectors with stock availability indicators, detailed descriptions, and prominent "Add to Bag" buttons. The layout emphasizes product photography while providing all necessary purchasing information.
Navigation System: The top navigation bar includes category links (New Arrivals, Sneakers, Clothing, Brands), search functionality, shopping bag icon with item count, and user account access. The navigation remains fixed during scrolling, ensuring easy access to key actions throughout the browsing experience.
Shopping Cart Experience: A slide-out cart panel provides quick access to added items without leaving the current page. Users can adjust quantities, remove items, and see live price calculations including subtotals and shipping estimates before proceeding to checkout.
Kick Game's design philosophy prioritizes minimalism and product focus. I recreated their clean white backgrounds that make product photography pop, generous whitespace that prevents visual clutter, and subtle black typography that maintains elegant readability. The interface uses minimal decorative elements, letting the sneakers themselves become the visual centerpiece.
Interactive elements use understated hover states—product cards gently elevate, buttons darken slightly, and quick-view overlays appear smoothly. These microinteractions enhance the premium feel without overwhelming users or distracting from product discovery. The color palette is intentionally restrained, using black, white, and subtle grays with occasional brand accent colors.
Image Performance Optimization: High-quality sneaker photography creates large file sizes that can slow page loads. I implemented lazy loading for below-the-fold images, responsive image sizing with srcset, and modern image formats (WebP) with fallbacks to ensure fast loading without sacrificing visual quality.
Filter State Management: Handling multiple simultaneous filters (brand, size, price) while maintaining performant product grid updates required careful state architecture. I used React Context with memoization to prevent unnecessary re-renders when filters change, ensuring smooth interactions even with hundreds of products.
Responsive Product Grids: Creating product grids that look polished at every breakpoint required CSS Grid with precise gap spacing, image aspect ratio maintenance, and thoughtful typography scaling. The grid needed to adapt gracefully from desktop (4 columns) to tablet (2-3 columns) to mobile (1-2 columns) while preserving visual hierarchy.
Cart Synchronization: Ensuring the shopping cart remains synchronized across components—navigation badge, cart panel, and checkout—required centralized state management. Changes in one location instantly reflect everywhere, providing consistent user feedback and preventing confusion during the purchase journey.
With significant e-commerce traffic coming from mobile devices, the mobile experience was paramount. I implemented a mobile-first approach where the interface starts optimized for small screens and progressively enhances for larger viewports.
On mobile, the product grid displays one or two items per row with appropriately sized touch targets for buttons and links. Filters collapse into a bottom drawer that slides up when needed, maximizing screen space for products. The navigation simplifies to a hamburger menu with clear category sections, and the cart experience uses full-screen overlays for easy item management on small displays.
Building this e-commerce clone significantly expanded my frontend expertise:
While the current implementation focuses on frontend excellence, potential expansions include:
This project demonstrates my ability to:
The Kick Game Clone showcases not just technical proficiency, but my understanding of e-commerce user psychology, visual merchandising, and the delicate balance between aesthetics and functionality that drives successful online retail experiences.
Live Demo